Content Management for UX

Heather Rodin
Dec 13, 2017
2 min read

I’m not a writer, and I’ve never wanted to be an author or copy-writer (ignore that I write blogs- lol). This is a difficult thing to say when discussing content design for a product as it pertains to UXUI. I do like documenting and sharing important steps is the immense world of UXUI that I continue to learn from. If it helps me it might help you. First let me say, I do not presume to have the answers and I never assume to know it all. I personally process information more deeply, thoroughly and thoughtfully when when I share it. And as a designer I think its a good practice to share valuable and entertaining content within your network. Alright back to the topic of content management.

Content Management for User Experience includes two stages: curation and maintenance.

You can enhance the impact of curated content by following a few simple practices. Great ideas tend to start on a high note and lose value over the long run. Sustainable information for a products life cycle is crucial.

Content Curation

Collect
Investigate
Filter
Organize
Learn
Produce

Maintaining Content

Evaluate existing
Collect possible new info
Investigate
Filter
Organize
Learn
Produce

Information and resources to use for a product will come in many forms. Either research from user interviews, it may be created, received internally, and/or received externally. This information will need to be vetted. Aggregate the meaningful content.

Vetting Process

Filter out unnecessary content
Determine Relevancy
Organize
Utilize the most up-to-date info
Base user likes and preferences into the final cut

Using the Moscow method for prioritizing a products content is a good vetting tool to use. This site has a good explanation of the Moscow method:

Vetting content for an existing product is just as essential. Information can be created from user interviews after retesting, received internally, and/or received externally. Currently the Moscow method is utilized by many design related industries through positive experience and research results. These outcomes have been proven to lead to desired user experiences. You will find there is always more to do than there is time or funding to grant. Proven UX methods consistently show results superior to those achieved with other means, and then use it as a benchmark to save time, energy, and eliminate user frustrations.

Best Practices:

Validation from users
Create self-sustaining information
Commit continuous improvements
Maintain up-to-date info
Refine strategies
Motivate the user for effective usage
Maintaining MVP and avoid adding the kitchen sink

Content curation is dynamic, it is filtered to what the audience wants, mapping precisely to the user needs. And determining what content to use and what content to cut is an important process. Aggregating meaningful content from all sides is a process that is crucial to the success of a product. Like I said already ...I’m not a writer but I do find it helpful to document and share successful industry aspects of UXUI methods and best practices.

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